Your list grew. Your bill shouldn't.
Kit is great for creators. Until your list starts working.
Kit (formerly ConvertKit) built the modern creator stack. But its pricing still scales with list size — so the more readers you earn, the bigger your bill. Hatched Send keeps subscribers unlimited and charges only when you hit send.
Real numbers, same audience size
What 10,000 subscribers actually costs.
Kit (ConvertKit)
$100+/mo
for 10,000 subscribers
Hatched Send
$9/mo
for 10,000 subscribers
You keep
~$90/mo
every month
Based on published Kit (ConvertKit) pricing vs Hatched Send Growth ($29/mo) or Scale ($149/mo) for comparable send volume. Updated May 2026.
Why teams start looking elsewhere
Three bills that climb faster than your open rate.
Paying for quiet readers
Lurkers count the same as superfans. Kit bills you for every name on the list, even the ones who unsubscribed silently in their head.
Creator Pro sits behind a paywall
Advanced reporting, deliverability tools and newsletter referrals all live behind higher tiers. You pay extra to see whether your email worked.
Browser-only builder
If you write in Cursor, Notion or your terminal, you still end up pasting into a web editor. Context-switching kills the flow.
What changes on day one
Same audience. Different economics.
All subscribers, one flat price
Go from 1K to 50K to 200K with the same plan. Growth becomes a feature, not an invoice trigger.
Write where you already work
Your AI in Cursor or VS Code builds the email, saves the MJML, and readies it for send — no tab-hopping.
Own your reader data
Bring your own Neon Postgres on every plan. Subscribers stay in your infrastructure. GDPR compliance is almost automatic.
Line by line
Hatched Send vs Kit (ConvertKit)
Pricing model
Entry plan
10K subscribers, a newsletter a week
25K subscribers
AI email generation
Developer API
Bring your own DB / R2
Referral / recommendations
Vendor lock-in
Pricing model
Hatched Send
Kit (ConvertKit)
Pay per subscriber
Entry plan
Hatched Send
Kit (ConvertKit)
Free up to 10K subs (limited features)
10K subscribers, a newsletter a week
Hatched Send
Kit (ConvertKit)
$100+/mo on Creator Pro
25K subscribers
Hatched Send
Kit (ConvertKit)
$179+/mo
AI email generation
Hatched Send
Kit (ConvertKit)
Limited / paid add-ons
Developer API
Hatched Send
Kit (ConvertKit)
Included, but with list-size bill
Bring your own DB / R2
Hatched Send
Kit (ConvertKit)
No
Referral / recommendations
Hatched Send
Kit (ConvertKit)
Creator Network (requires higher tier)
Vendor lock-in
Hatched Send
Kit (ConvertKit)
Platform-hosted
Leaving Kit (ConvertKit) behind
Switch in an afternoon. Not a quarter.
- Export your contacts as a CSV
- Import them into Hatched Send in one step
- Bring your templates over — start from ours, or let Hatched Send generate them
- Point your domain's DNS — we handle SPF/DKIM/DMARC
- Send your first campaign the same day
Compare other platforms
Before you switch
Questions from Kit (ConvertKit) users
Hatched Send is a tool, not a network. If community is your top priority, Kit's Creator Network is valuable. If cost, data ownership and AI workflow matter more, Hatched Send is the upgrade.
Switch from Kit (ConvertKit). Keep your audience.
Unlimited subscribers · Flat monthly fee · First 200 emails on us · Cancel anytime.