Your list grew. Your bill shouldn't.
Substack grew your audience. Now take them with you.
Substack is a great place to start writing. But every paid subscriber goes through Substack's billing (10% cut), and your audience is rented, not owned. Hatched Send gives you the list, the sending infrastructure, and 100% of the revenue.
Real numbers, same audience size
What 1,000 paid subscribers at $10/mo actually costs.
Substack
$1,000/mo (10% of revenue)
for 1,000 paid subscribers at $10/mo
Hatched Send
$9/mo flat
for 1,000 paid subscribers at $10/mo
You keep
~$990/mo back in your pocket
every month
Based on published Substack pricing vs Hatched Send Growth ($29/mo) or Scale ($149/mo) for comparable send volume. Updated May 2026.
Why teams start looking elsewhere
Three bills that climb faster than your open rate.
10% of revenue forever
Every paid subscription has Substack's cut baked in for life. Growing to 1K paid subs at $10/mo? That's $12K/year out the door — just in platform fees.
Shared audience, shared brand
Substack promotes its network — sometimes to your subscribers. The reader relationship is mediated by the platform, not owned by you.
Everything lives on substack.com
Posts, comments, recommendations — all hosted there. If you ever want to move, migrating subscribers is easier than migrating brand equity.
What changes on day one
Same audience. Different economics.
Keep every cent of your subscription revenue
Pair Hatched Send with Stripe, LemonSqueezy or your own checkout. Take 100% of what your readers pay, minus the usual card fees.
Your domain, your site, your brand
Send from you@yourdomain.com. Host your archive wherever you want. Readers arrive at your world, not Substack's.
Powerful tools without the platform tax
Automations, segments, embedded signup forms, a full API, AI-IDE template generation — every feature, no revenue share.
Line by line
Hatched Send vs Substack
Pricing model
Take-home on $100K/yr paid subs
Subscriber ownership
Sending domain
Public archive
Cross-promotion to other newsletters
AI email generation
Transactional email
Pricing model
Hatched Send
Substack
Free to start + 10% of every paid subscription
Take-home on $100K/yr paid subs
Hatched Send
Substack
$90K (Substack keeps $10K)
Subscriber ownership
Hatched Send
Substack
Substack's database
Sending domain
Hatched Send
Substack
substack.com by default
Public archive
Hatched Send
Substack
Hosted on Substack
Cross-promotion to other newsletters
Hatched Send
Substack
Default — Substack recommends others to your readers
AI email generation
Hatched Send
Substack
Limited
Transactional email
Hatched Send
Substack
Not a use case
Leaving Substack behind
Switch in an afternoon. Not a quarter.
- Export your contacts as a CSV
- Import them into Hatched Send in one step
- Bring your templates over — start from ours, or let Hatched Send generate them
- Point your domain's DNS — we handle SPF/DKIM/DMARC
- Send your first campaign the same day
Compare other platforms
Before you switch
Questions from Substack users
Yes — Substack lets you export subscribers (including paid status) as a CSV. Import into Hatched Send in one step and keep tagging.
Switch from Substack. Keep your audience.
Unlimited subscribers · Flat monthly fee · First 200 emails on us · Cancel anytime.