Trust starts with where data lives
Your list lives in a database that's yours alone.
Every workspace gets its own dedicated database — never mixed with other customers. We run it for you so you can start sending today. Want full control? Plug in your own database: your data, your project, a stronger story for GDPR and where the list lives. We move your workspace over when you do.
Why it matters
The data your customers give you is sacred.
When a customer hands you their email address, they're trusting you. Not your email platform, not a third-party processor, not some US cloud provider. You.
Most email tools quietly make you the middleman. Your customer data ends up on their servers, under their privacy policy, subject to their subpoenas. If that platform gets hacked, it's your customers in the breach notification.
Hatched Send never dumps your contacts into a shared list. If we run the database, it's still dedicated to your workspace — we do store that data. If you plug in your own, the project is yours: we keep the login details encrypted and use them when you send.
How it works
Start today. Hold the keys when you want to.
Sign up and start — we create a dedicated database for you. Want full control? Plug in your own under Integrations. We move contacts, campaigns, and history over, then you hold the project.
Ready on day one
We run a dedicated database for your workspace. Import contacts and send — no extra setup.
Plug in your own
Your data, your project, a stronger GDPR and residency story. We move the workspace over, then you hold the keys.
Send as normal
Either way you have a dedicated database. We run it, or you do — your call.
GDPR, explained like you're running a shop
The three words every small business dreads.
GDPR is European law. In short, it says: when someone gives you personal data, you're responsible for it. You have to know where it is, protect it, tell people what you do with it, and delete it when they ask.
Most email platforms make this hard because your data is scattered across their cloud, their subprocessors, and their marketing partners. If a customer asks “delete everything you have on me”, you have to trust that chain.
Plug in your own database and the chain is short: the list lives in a project you hold. If we still run it for you, you can still answer “where is my data?” — a dedicated database for your workspace, not a shared contacts list. Delete from the dashboard either way.
Right to access
Customer asks what you have on them? Run a report. Easy.
Right to erasure
Customer asks to be forgotten? One delete. Gone from the only place it was.
Data portability
Customer wants to take their data? Export in the format you need.
Breach notifications
If a breach ever happened, the blast radius is one database — yours — not a shared platform serving thousands of businesses.
Who this is for
Holding the keys is a win for teams who need a stronger story.
EU businesses who care about residency
Plug in your own database in an EU region when you want a clearer answer on where the list lives.
Healthcare, legal, finance
Pick the region and the project yourself — a compliance posture that matches your sector.
Agencies managing client lists
Each client workspace already has its own dedicated database. Hand over ownership, or let them plug in theirs, when they take email in-house.
Anyone who wants a clear answer
“Where is my subscriber data right now?” — a dedicated database for your workspace. Hold the project yourself if you want that answer to be even shorter.
On every plan
Your own database is a power move — not a hurdle.
Start on a dedicated database we run for you. When you want GDPR, a region you choose, or to hold the project — plug yours in and we move the workspace over. Customers who already use their own database keep it, exactly as it is.
Common questions
What teams ask about their data.
Yes — and it's a power move. You start on a dedicated database we run for your workspace. When you want full control, plug in your own: your data, your project, a stronger GDPR and residency story.
Start today. Hold the keys when you want to.
Your audience. A database that's yours alone.
Dedicated database on every plan · Plug in your own when you want control · Unlimited subscribers