Your list grew. Your bill shouldn't.
Mailchimp charges you for growing. Hatched Send charges you for sending.
Mailchimp's pricing starts at $13/mo and climbs fast — every new subscriber raises your bill, even if you never email them. Hatched Send keeps your contacts unlimited on every plan and only charges when you actually press send.
Real numbers, same audience size
What 50,000 subscribers, 2 sends/month actually costs.
Mailchimp
$350+/mo
for 50,000 subscribers, 2 sends/month
Hatched Send
$29/mo
for 50,000 subscribers, 2 sends/month
You keep
~$320/mo
every month
Based on published Mailchimp pricing vs Hatched Send Growth ($29/mo) or Scale ($149/mo) for comparable send volume. Updated May 2026.
Why teams start looking elsewhere
Three bills that climb faster than your open rate.
Per-contact pricing
Mailchimp's Standard plan scales with list size. Get to 10K contacts and you're at $100/mo. 50K contacts? Over $350/mo. Even if those contacts never open an email.
Inactive contacts still cost you
Archived and unsubscribed contacts count against your tier. You end up constantly pruning your list just to keep the bill down.
Transactional is a separate product
Want password resets or order confirmations? That's Mandrill — another paid add-on with its own billing.
What changes on day one
Same audience. Different economics.
Unlimited subscribers, always
500 or 500,000 contacts — the price is the same. You only pay for emails that leave the building.
Templates from Cursor / VS Code
Skip the sluggish drag-and-drop builder. Ask your AI for a launch email — it writes MJML, compiles, and saves to Hatched Send in seconds.
API + transactional included
Every plan, including free, ships with a full REST API. Send transactional and marketing from the same stack, under the same bill.
Line by line
Hatched Send vs Mailchimp
Pricing model
Entry plan
50K subscribers, moderate sends
100K subscribers, moderate sends
Transactional email
AI email generation
Bring your own database
API on free plan
Remove branding
GDPR: own your subscriber data
Pricing model
Hatched Send
Mailchimp
Pay per contact on list
Entry plan
Hatched Send
Mailchimp
$13/mo (500 contacts, 5K sends)
50K subscribers, moderate sends
Hatched Send
Mailchimp
$350+/mo
100K subscribers, moderate sends
Hatched Send
Mailchimp
$800+/mo
Transactional email
Hatched Send
Mailchimp
Separate Mandrill add-on
AI email generation
Hatched Send
Mailchimp
Paid add-on
Bring your own database
Hatched Send
Mailchimp
No
API on free plan
Hatched Send
Mailchimp
No
Remove branding
Hatched Send
Mailchimp
From $20/mo
GDPR: own your subscriber data
Hatched Send
Mailchimp
Their infrastructure
Leaving Mailchimp behind
Switch in an afternoon. Not a quarter.
- Export your contacts as a CSV
- Import them into Hatched Send in one step
- Bring your templates over — start from ours, or let Hatched Send generate them
- Point your domain's DNS — we handle SPF/DKIM/DMARC
- Send your first campaign the same day
Compare other platforms
Before you switch
Questions from Mailchimp users
Yes. Export your audience as a CSV from Mailchimp (Audience → All contacts → Export Audience) and import it into Hatched Send in one step. Tags and merge fields map automatically.
Switch from Mailchimp. Keep your audience.
Unlimited subscribers · Flat monthly fee · First 200 emails on us · Cancel anytime.