Your list grew. Your bill shouldn't.
MailerLite is friendly. Its pricing still counts heads.
MailerLite is a popular, easy choice for small businesses. But its paid plans scale with the number of subscribers you have, whether you email them weekly or twice a year. Hatched Send keeps subscribers unlimited and charges for the emails you actually send.
Real numbers, same audience size
What 10,000 subscribers, ~4 sends a month actually costs.
MailerLite
~$89 USD/mo
for 10,000 subscribers, ~4 sends a month
Hatched Send
$29 USD/mo
for 10,000 subscribers, ~4 sends a month
You keep
~$60 USD/mo
every month
MailerLite Comfort at 10,000 subscribers, billed monthly, vs Hatched Send Growth ($29 USD/mo, 50,000 emails). MailerLite figure from published pricing, checked October 2026; check mailerlite.com/pricing for your list size. Prices in USD.
Why teams start looking elsewhere
Three bills that climb faster than your open rate.
Every subscriber raises the bill
Paid tiers step up with list size. Grow from 5,000 to 20,000 subscribers and you pay more, even if you send the same number of campaigns.
Quiet seasons still cost the same
Send twice a year or twice a week: under per-subscriber pricing the monthly price is set by the size of the list.
Your data lives in their platform
Your subscribers sit in a shared, multi-tenant database you can export from but never own.
What changes on day one
Same audience. Different economics.
Unlimited subscribers on every plan
Grow your list as fast as you like. The price follows the emails you send, not the size of your audience.
Predictable monthly bill
$9 USD/mo for 10,000 emails on Starter. $29 USD/mo for 50,000 on Growth, with branding removed.
Your own database
Every workspace gets a dedicated database. We run it for you, or you plug in your own, in the region you choose.
Line by line
Hatched Send vs MailerLite
Pricing model
10K subscribers, ~4 sends/month
Subscribers
Send from your own domain
Automations
Your own database
REST API
Pricing model
Hatched Send
MailerLite
Tiered by subscriber count
10K subscribers, ~4 sends/month
Hatched Send
MailerLite
~$89 USD/mo
Subscribers
Hatched Send
MailerLite
Priced by list size
Send from your own domain
Hatched Send
MailerLite
Yes
Automations
Hatched Send
MailerLite
Yes
Your own database
Hatched Send
MailerLite
No
REST API
Hatched Send
MailerLite
Yes
Leaving MailerLite behind
Switch in an afternoon. Not a quarter.
- Export your contacts as a CSV
- Import them into Hatched Send in one step
- Bring your templates over, or start from an example of what you can build
- Point your domain's DNS. We handle SPF/DKIM/DMARC
- Send your first campaign the same day
Compare other platforms
Before you switch
Questions from MailerLite users
For a few hundred subscribers, MailerLite's free plan can be the cheapest option. Hatched Send starts paying off as your list grows, because the price follows sends, not subscribers.
Switch from MailerLite. Keep your audience.
Unlimited subscribers · Flat monthly fee · First 200 emails on us · Cancel anytime.