Your list grew. Your bill shouldn't.
Klaviyo is brilliant. Its invoice is not.
Klaviyo earned its reputation in ecomm — and its bill reflects that. For most Shopify and Stripe-based stores, Hatched Send delivers the same core flows (welcome, abandoned cart, post-purchase) at a flat, transparent price.
Real numbers, same audience size
What 25,000 ecomm subscribers actually costs.
Klaviyo
$600+ USD/mo
for 25,000 ecomm subscribers
Hatched Send
$29 USD/mo
for 25,000 ecomm subscribers
You keep
~$570 USD/mo per store
every month
Based on published Klaviyo pricing vs Hatched Send Growth ($29 USD/mo) or Scale ($149 USD/mo) for comparable send volume. Prices in USD. Updated May 2026.
Why teams start looking elsewhere
Three bills that climb faster than your open rate.
Pricing that grows with every review reply
Every new email address from every checkout inflates your bill. Klaviyo's tiers jump quickly once you're past 10K active profiles.
You pay for features you don't use
Paid SMS, heavy predictive analytics, segmentation complexity — powerful for enterprises, overkill for most 6- and 7-figure stores.
Data locked in their platform
Want to move customer data to a warehouse, or own the schema yourself? Klaviyo is the system of record, not yours.
What changes on day one
Same audience. Different economics.
Core ecomm flows, cleanly covered
Welcome series via Automations, Shopify consent sync into your audience, plus API triggers for cart and post-purchase when you need them.
Predictable monthly bill
$29 USD/mo for 50K sends on Growth. $149 USD/mo for 200K on Scale. No surprise invoice when a Black Friday spike blows your tier.
Your customer data, your database
Every workspace gets its own dedicated database. Want customer records next to your orders, in a region you choose? Plug in your own database.
Line by line
Hatched Send vs Klaviyo
Pricing model
25K active profiles, ~4 sends/month each
Shopify integration
Abandoned cart
Predictive analytics / CLV
SMS
AI template generation
Your own database
Pricing model
Hatched Send
Klaviyo
Tiered by active profiles
25K active profiles, ~4 sends/month each
Hatched Send
Klaviyo
$600+ USD/mo
Shopify integration
Hatched Send
Klaviyo
Native app
Abandoned cart
Hatched Send
Klaviyo
Built-in flow library
Predictive analytics / CLV
Hatched Send
Klaviyo
Built-in (paid)
SMS
Hatched Send
Klaviyo
Yes (priced separately)
AI template generation
Hatched Send
Klaviyo
Paid Klaviyo AI add-ons
Your own database
Hatched Send
Klaviyo
No
Leaving Klaviyo behind
Switch in an afternoon. Not a quarter.
- Export your contacts as a CSV
- Import them into Hatched Send in one step
- Bring your templates over — or start from an example of what you can build
- Point your domain's DNS — we handle SPF/DKIM/DMARC
- Send your first campaign the same day
Compare other platforms
Before you switch
Questions from Klaviyo users
Hatched Send is an email platform. Most stores pair us with a lean SMS tool (e.g. Postscript, Attentive) or Twilio directly via API, and save enough on email to more than fund it.
Switch from Klaviyo. Keep your audience.
Unlimited subscribers · Flat monthly fee · First 200 emails on us · Cancel anytime.