Our philosophy
Import. Tweak. Send. That's the whole product.
Create with AI or a free MJML builder — finish in Hatched Send and ship. No subscriber tax. No afternoons lost to template galleries.
Picture your Tuesday morning
Imagine you run a hair salon.
New treatment in. 10% off Thursday. You want to tell your regulars — not fight a drag-and-drop builder for half an hour.
Describe it once in plain English. Import. Preview. Send.
“Warm email to my salon regulars. New Olaplex treatment — 10% off next Thursday only. Sign from Sam. Pink and cream.”
Paste MJML
<mjml><mj-body>…salon promo…</mj-body></mjml>
A little something new, just for you
New Olaplex treatment, 10% off Thursday — for our regulars only.
Book Thursday →What we refuse to overcomplicate
Six reasons operators switch.
Unlimited subscribers
Grow your list without watching your bill climb. You pay for sends, not contacts.
No builder to learn
Import MJML from your AI or a visual builder, tweak the last details, and send.
Deliverability handled
SPF, DKIM, DMARC, one-click unsubscribe, bounce handling — done for you.
Your database
Subscribers live in infrastructure you control. We read data only at send time.
Newsletters + transactional
One product, one bill, one login. Marketing and transactional from the same stack.
On-brand in minutes
Ship a promo the moment you think of it — no half-day blocked for template wrangling.
Three steps. That's it.
Create anywhere. Finish here.
Hatched Send is the sending rail — not another builder.
Step 1 of 3
Create anywhere.
Ask your AI for a promo, design in a free MJML builder, or connect an AI IDE via Hosted MCP.
Step 2 of 3
Import into Hatched Send.
Paste MJML or upload a .mjml file. Preview, tweak subject and CTA.
Step 3 of 3
Preview and send.
Pick your audience and send from your domain.
Honest answers
Questions before you switch.
No. Describe your email to ChatGPT or Claude, paste the MJML into Hatched Send, tweak the subject line and colours, and send. Most people are done in under five minutes.
Ready when you are
Import your first template in five minutes.
First 200 emails on us · unlimited subscribers · cancel anytime.